Black Friday is one of the most anticipated events of the year worldwide, designed to boost consumption and take advantage of unbeatable deals. Millions of people around the globe reserve this date to access unique discounts on fashion, technology, home goods, and virtually every product category.
Although today we experience it as a major day of sales, understanding what Black Friday truly is requires knowing its origin, how it has expanded, and why it has become a global tradition.
In this article, you’ll discover where Black Friday comes from, how it works today, and what makes it so special—far more than just a day of discounts.
The Origin of Black Friday
Black Friday originated in the United States, always taking place the day after Thanksgiving, which falls on the fourth Thursday of November.
The tradition of starting holiday shopping early began in the 1960s, when retailers in cities like Philadelphia started using the term “Black Friday” to refer to the traffic chaos and crowds that filled the streets during the holiday.
Over time, the term also came to symbolize the shift from red ink (losses) to black ink (profits) in accounting. From there, stores and major retailers adopted the concept, turning the Friday after Thanksgiving into an opportunity to offer massive discounts and kick off the holiday shopping season.
How Black Friday Spread Worldwide
What began as a local phenomenon in major U.S. cities has now become a global event.
In European countries like Spain, Black Friday started gaining relevance over the past decade and today is a key date for both e-commerce and physical stores.
The rise of online shopping has further expanded its reach, allowing consumers to purchase top-brand products from the comfort of their homes. While promotions are not limited to a single day, many are extended across an entire week under the concept of “Black Week.”
What Black Friday Means in Spain
In Spain, Black Friday has become a time when consumers plan to get a head start on holiday shopping.
Fashion, footwear, and technology are the most popular categories, although more and more sectors, like home goods and sports, are joining the trend.
This makes Black Friday an economically significant event for both large chains and small businesses.
Key Features of Black Friday
Massive Discounts
Reduced prices are the main attraction, with top brands applying them to thousands of products and categories—from clothing to electronics—even in specially curated selections for this event.
Extended Duration
Although the official day is Friday, many brands extend their campaigns for several days or even weeks, allowing shoppers to find a wide variety of products at incredible prices.
Digital Impact
E-commerce takes center stage, as many people wait for Black Friday to buy online, enjoying fast and secure shipping for products they’ve been searching for.
Start of the Holiday Season
Black Friday marks the beginning of holiday shopping, which is why it’s so important for planning purchases and finding the best offers with desirable features such as preferred shipping options.
Tips to Make the Most of Black Friday
Plan Ahead
Understanding what Black Friday is also means knowing it’s not just about buying—it’s about organizing. Creating a list of what you truly need helps avoid unnecessary spending.
Compare Prices
Before making a purchase, check different options to ensure the discount is real and that you’re getting the best price and service.
Follow Your Favorite Brands
Many brands release limited editions or special collections available only on this date. Subscribing to newsletters and following their social media channels is key to not missing out.
The Cultural Impact of Black Friday
Beyond shopping, Black Friday has become a cultural phenomenon, representing the fusion of tradition, marketing, and consumption in a single event.
It also reflects how globalization has transformed an American celebration into a worldwide event that influences the habits of millions of people.
Now that you know what Black Friday is, you can understand its real significance and plan your purchases to make the most of the best discounts and opportunities.
Follow D.Franklin’s official channels to stay updated on Black Friday selections and complete your wardrobe with the best clothing and accessories.
